The Channel Advisors
Referral Exchange Program

Step 1: Register the Partner

Know a company that fits a supplier’s Ideal Partner Profile (IPP)? Submit their details through our easy registration form. We’ll review and pre-qualify the partner before moving forward.

Step 2: Make Introduction

You connect us directly with the decision-maker at the partner company and help facilitate the meeting. We’ll handle the rest!

Step 3: Get Paid!

Once the meeting takes place, you earn $$$ for your referral. It’s that simple—leverage your network and start earning today!

Learn about the Program

  • This program is open to anyone in the channel. Unemployed, Channel Managers, Trusted Advisors, Channel Sales Leaders, under employed, and anyone in the channel industry who can introduce us to qualified resellers and partners.

    1. Identify a Potential Partner/Reseller:

      Find a company that fits the Ideal Partner Profile (See Each supplier's Page for IPP)

    2. Submit the Partner via Registration Form:

      Fill out the form on the Supplier Page.  

    3. Pre-Qualification:

      We’ll verify that the company meets the criteria.  Once accepted, you will be contacted.  

    4. Make the Introduction:

      You must introduce us to the identified decision maker in the profile and ensure the meeting takes place.

    5. Receive Your Bounty:

      Once the meeting happens, you will be compensated for your connection.

    ** Your referrals will not be contacted by TCA or their Participating Suppleirs Directly.

  • An Ideal Partner Profile (IPP) is a detailed description of the perfect reseller, agent, partner or distributor that a supplier is looking to work with. It outlines the key characteristics, capabilities, and attributes that make a company the right fit for selling a supplier’s product or service.

    What Does an Ideal Partner Profile Include?

    A well-defined IPP typically includes:

    • Industry & Vertical Focus:

      What type of businesses do they serve?

    • Company Size & Structure:

      Are they serving small, mid-market, or enterprise partner?

    • Technology & Solution Alignment:

      Do they already sell complementary solutions or have experience in the supplier’s industry?

    • Geographic Reach:

      Where do they operate, and do they have regional or national coverage?

    • Sales & Marketing Capabilities:

      Do they have an established sales team, lead generation process, or co-marketing capabilities?

    • Current Vendor & Distributor Relationships

      Who do they already partner with, and how does the supplier fit into their portfolio?

      Why Does It Matter?

      Defining an Ideal Partner Profile ensures that time and resources are focused on high-potential partnerships rather than unqualified leads. It helps suppliers streamline recruitment, improve partner activation, and maximize revenue potential by identifying the best-fit partners for their products.

    • The referral exchange must be registered. 

    • The introduction must be to a decision-maker identified on the ideal partner profile. 

    • The meeting must be scheduled and completed before the referral exchange is paid.

    • Each partner referral must be pre-qualified by TCA before outreach.

    • Bounty payments will be processed within 15 business days after the meeting is held.

    • There is no limit to the number of bounties you can earn. 

    • Each referred partner must be a new company to that participating exchange Supplier.

    • Referring person cannot be an employee of the referred company.